Investors want plain English explanation of your solution to the problem. The executive summary must therefore define the problem that your business professes to solve. Problem StatementĬustomers are only willing to pay money for products and services that address their problems. Here’s a look at what makes a good executive summary for your business plan. The executive summary is a shortened version of your full-length business plan. Whatever you do with your business plan you must make sure you nail these two sections. A well-written business plan has different sections including the two most important, in my opinion, the Executive summary and the financial projections/summary.
The executive summary of a business plan is an important section that would keep a reader, a potential investor interested in what you have to offer or not.
